New Alliance The Origin

The foundation of New Alliance Consulting International (hereinafter referred to as New Alliance) could be traced back to 2001 thanks to the Boao Forum for Asia, which allowed us to start out with international vision and be well-positioned to promote people-to-people diplomacy. Since then, New Alliance helped Shanghai Municipal Finance found the Lujiazui Financial Forum and supported Caijing, an independent magazine, in its effort to make the annual financial conference possible. With over 10 years of track record of public relations service, we made our mark by consulting to major political and business communication platforms and financial brands--- both domestic and international. In this way, we secured a foothold in the public relations service industry, specializing in building political, financial and economic communication platforms. 

In 2015, New Alliance leveraged its resources and connections in the political, business and academic communities to establish the Future Forum, a cross-industry, nonprofit platform for promoting science and recognizing the work of scientists in China. The Future Forum aims at bringing science to the public and communicating scientific research in the context of today’s  business needs while creating a environment where private funds may be utilized to support scientific research and advancements. As the initiator and organizer of the Future Forum, New Alliance has played a pivatol role its success story, starting the whole process from scratch and molding it into what it is today--- a collaborations platform for our industry partners, the universities, and the research communities.  

After two decades of development guided by its business philosophy---“Think Global and Act Local”--- New Alliance has brought business consulting, ecological cooperation and public relations management services to the internet, finance, FMCG and logistics industries. By doing so, New Alliance has transitioned from a communication and consulting company focusing on the financial sector to a service provider that enables and facilitates enterprise growth. 

As a professional service provider, New Alliance is dedicated to enabling its clients to move up their value chains with comprehensive services of consulting, resources and innovation. It features three business units--- business consulting, ecological cooperation, and public relations management. Moving forward, New Alliance expects to continue to be a part of its clients’growth stories every step of the way, creating a mutually benefiting value chain.